How It Works for Ad Analytics

Setup & Data Flow

Beacon Deployment: Install iBeacons near ads (e.g., digital billboards, shelf displays).

User Interaction: When a user’s phone (with Bluetooth on) enters the beacon’s range (10–50m), the ad platform:

Delivers targeted ads (push notifications, coupons).

Logs dwell time, proximity, and click-throughs.

Analytics Dashboard: Tracks metrics like:

Impressions (how many passed the ad).

Engagement Rate (time spent/view interactions).

Conversion (e.g., store visits after ad exposure).

iBeacon Card Customization Options:

1. Appearance & Design

Graphics/Logo: Custom artwork, company logos, or personal photos.

Text: Personalized text such as names, contact details, or promotional messages.

Material & Shape: Choice of plastic, metal, or other materials; standard credit card size or custom shapes (e.g., keychain tags).

2. iBeacon Technical Parameters

UUID/Major/Minor Configuration:

UUID: Unique identifier for your organization or application.

Major & Minor: Sub-identifiers for specific locations (e.g., store sections, event zones).

Signal Strength (RSSI): Adjustable broadcast range (proximity-based triggers).

Broadcast Interval: Optimize battery life or responsiveness.

3. Functionality & Interaction

Trigger Actions:

Push notifications (greetings, promotions).

Auto-open URLs, apps, or navigation maps.

Track user interactions for analytics.

Multi-Stage Triggers: Different actions based on distance (e.g., "Welcome" at 10m, "Special Offer" at 2m).

4. Data & Security

Dynamic Content: Some cards allow remote updates via cloud platforms.

Encryption & Access Control: Restrict beacon visibility to authorized apps/users.

5. Use Case Customization

Corporate: Employee badges (access control + attendance tracking).

Retail/Events: Proximity marketing, interactive exhibits.

Personal: Smart business cards (auto-share contact info), anti-loss tags.

IoT Integration: Smart home triggers (e.g., unlock doors when detected).