How It Works for Ad Analytics
Setup & Data Flow
Beacon Deployment: Install iBeacons near ads (e.g., digital billboards, shelf displays).
User Interaction: When a user’s phone (with Bluetooth on) enters the beacon’s range (10–50m), the ad platform:
Delivers targeted ads (push notifications, coupons).
Logs dwell time, proximity, and click-throughs.
Analytics Dashboard: Tracks metrics like:
Impressions (how many passed the ad).
Engagement Rate (time spent/view interactions).
Conversion (e.g., store visits after ad exposure).
| Major | 10 | Marks |
| Minor | 6 | |
| Measured Power | -59dBm | 1 dB distance receiving power when 0dbm is transmitted |
| Transmission Power | 4dBm | |
| Change Password | none | Can be modified |
| Broadcasting | 500ms | Can be modified |
| Serial ID | Mac address | |
| iBeacon Name | Nbeacon | Can be modified |
| Connection Mode | Broadcast mode, connectable | |
| Battery Service | Connectable reading |
How It Works for Ad Analytics
Setup & Data Flow
Beacon Deployment: Install iBeacons near ads (e.g., digital billboards, shelf displays).
User Interaction: When a user’s phone (with Bluetooth on) enters the beacon’s range (10–50m), the ad platform:
Delivers targeted ads (push notifications, coupons).
Logs dwell time, proximity, and click-throughs.
Analytics Dashboard: Tracks metrics like:
Impressions (how many passed the ad).
Engagement Rate (time spent/view interactions).
Conversion (e.g., store visits after ad exposure).
| Major | 10 | Marks |
| Minor | 6 | |
| Measured Power | -59dBm | 1 dB distance receiving power when 0dbm is transmitted |
| Transmission Power | 4dBm | |
| Change Password | none | Can be modified |
| Broadcasting | 500ms | Can be modified |
| Serial ID | Mac address | |
| iBeacon Name | Nbeacon | Can be modified |
| Connection Mode | Broadcast mode, connectable | |
| Battery Service | Connectable reading |
