Precision marketing in retail stores: iBeacon detailed usage plan

Technical implementation process

① Hardware deployment

Install iBeacon devices (such as USB powered or button battery models) at key locations such as store entrances, shelves, and cash registers.

Set the UUID, Major/Minor value of each iBeacon, and divide the area (such as entrance area, clothing area, discount area).

② User-side preparation

Customers need to:

Turn on the Bluetooth of their mobile phones (no manual pairing is required).

Install the brand APP or authorize the WeChat applet in advance (location permissions are required).

③ Trigger and push logic

Scenario 1: Customers enter the store

The iBeacon at the entrance detects a signal, and the APP background determines that it is a new customer/returning customer.

Push pop-up window: "Welcome! New users get 20 yuan off on their first order" + coupon link.

Scenario 2: Approaching a specific shelf

The iBeacon in the clothing area triggers: "New summer styles are 30% off, click to view the matching guide."

Scenario 3: Analysis of stay time

If a customer stays in the discount area for more than 30 seconds, a "limited-time special offer list" will be pushed.

Data management and optimization

Backend system functions:

Record user stay time, coupon collection/redemption rate.

Adjust push content based on data (e.g. send higher discounts to unredeemed users).