Precision marketing in retail stores: iBeacon detailed usage plan

Technical implementation process

① Hardware deployment

Install iBeacon devices (such as USB powered or button battery models) at key locations such as store entrances, shelves, and cash registers.

Set the UUID, Major/Minor value of each iBeacon, and divide the area (such as entrance area, clothing area, discount area).

② User-side preparation

Customers need to:

Turn on the Bluetooth of their mobile phones (no manual pairing is required).

Install the brand APP or authorize the WeChat applet in advance (location permissions are required).

③ Trigger and push logic

Scenario 1: Customers enter the store

The iBeacon at the entrance detects a signal, and the APP background determines that it is a new customer/returning customer.

Push pop-up window: "Welcome! New users get 20 yuan off on their first order" + coupon link.

Scenario 2: Approaching a specific shelf

The iBeacon in the clothing area triggers: "New summer styles are 30% off, click to view the matching guide."

Scenario 3: Analysis of stay time

If a customer stays in the discount area for more than 30 seconds, a "limited-time special offer list" will be pushed.

Data management and optimization

Backend system functions:

Record user stay time, coupon collection/redemption rate.

Adjust push content based on data (e.g. send higher discounts to unredeemed users).

iBeacon Card Customization Options:

1. Appearance & Design

Graphics/Logo: Custom artwork, company logos, or personal photos.

Text: Personalized text such as names, contact details, or promotional messages.

Material & Shape: Choice of plastic, metal, or other materials; standard credit card size or custom shapes (e.g., keychain tags).

2. iBeacon Technical Parameters

UUID/Major/Minor Configuration:

UUID: Unique identifier for your organization or application.

Major & Minor: Sub-identifiers for specific locations (e.g., store sections, event zones).

Signal Strength (RSSI): Adjustable broadcast range (proximity-based triggers).

Broadcast Interval: Optimize battery life or responsiveness.

3. Functionality & Interaction

Trigger Actions:

Push notifications (greetings, promotions).

Auto-open URLs, apps, or navigation maps.

Track user interactions for analytics.

Multi-Stage Triggers: Different actions based on distance (e.g., "Welcome" at 10m, "Special Offer" at 2m).

4. Data & Security

Dynamic Content: Some cards allow remote updates via cloud platforms.

Encryption & Access Control: Restrict beacon visibility to authorized apps/users.

5. Use Case Customization

Corporate: Employee badges (access control + attendance tracking).

Retail/Events: Proximity marketing, interactive exhibits.

Personal: Smart business cards (auto-share contact info), anti-loss tags.

IoT Integration: Smart home triggers (e.g., unlock doors when detected).